Texturing imported models

[Accavish]

Hi all, apologies if this has been posted already, but I did a search and couldn't find an answer!

For a small project I'm currently working on, I have to work on the same scene in both Wings 3D and Blender. (Don't ask )
To move models back and forth between the programs I export them to 3ds (which also has to be the format of the finished project). The problem is this: when I import a model created in Blender into Wings, the UV coordinates are kept, but the model itself refuses to be textured - it just stays white.
I've tested models in different formats exported from different programs, and encountered this very same problem every time, so it's most likely not a bug in either Blender or 3ds. Does anyone know of a fix/workaround to this? Or am I just being stupid and doing everything wrong?

My version of Wings is 1.5.3, if that helps anyone.